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What is Ferrero's marketing strategy?
Ferrero's marketing strategy focuses on creating emotional connections with consumers through storytelling and nostalgia. They emphasize the quality and premium nature of their products, using a combination of traditional and digital marketing channels to reach their target audience. Ferrero also leverages partnerships with popular brands and influencers to increase brand visibility and engagement. Overall, their strategy revolves around building brand loyalty and trust among consumers. **
What is the difference between marketing measures and marketing strategy?
Marketing measures refer to the specific tactics and actions that a company takes to promote its products or services, such as advertising, social media campaigns, or sales promotions. These measures are the specific activities that are implemented to achieve the company's marketing goals. On the other hand, marketing strategy refers to the overall plan or approach that guides the company's marketing efforts. It involves identifying the target market, understanding customer needs, and determining how the company will position its products or services in the market. In essence, marketing measures are the specific actions taken to implement the marketing strategy. **
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Emperor Series by Conn Iggulden 5 Books Collection Set - Fiction - Paperback HarperCollins PublishersTitles in This Set: 1. The Blood of Gods 2. The Field of Swords 3. The Death of Kings 4. The Gates of Rome 5. The Gods of War Description: The Field of Swords The third volume in the acclaimed Emperor series, in which Conn Iggulden brilliantly interweaves history and adventure to recreate the astonishing life of Julius Caesar -- an epic tale of ambition and rivalry, bravery and betrayal, from an outstanding new voice in historical fiction. THE GATES OF ROME, THE DEATH OF KINGS and now THE FIELD OF SWORDS tell the powerful, dramatic story of the friendship and enmity between the two men who ruled the Roman world. Following the defeat of the Spartacus rebellion, Julius Caesar and Marcus Brutus, who have been sent to run the Roman colonies in Spain, return to challenge powerful senators to become one of the Consuls of Rome. Political opposition, family quarrels, armed rebellions and corruption make this a highly contemporary scene, fuelled by the intrigue of the major characters, who are now developing as full adults. As he takes the legions north into mighty battles with the Gallic tribes, the imperious stand of Caesar and the leadership of his men, his new friendships with fellow leaders and his overwhelming ambition, begin to separate him from Brutus, the great swordsman and warrior. Their long friendship reveals ominous cracks under the strain. Although the Gallic conquests lead to Caesar's triumphal entry into Britain, the victories on the battlefield cause political rivalries at home, and ultimately the famous choice is presented to Caesar and Marcus Brutus. They must choose whether to cross the Rubicon -- together or singly -- and to take the fight to Rome itself. Conn Iggulden is a brilliant storyteller. Characters jostle for space in the crowded streets, on the battlefields and in the corridors of the Senate. The friendship and rivalry between Caesar and Brutus provides compelling reading. Each book in the EMPEROR series causes readers to return to the previous novel, and ensures they also look forward hugely to the next. The Death of Kings The second volume in the acclaimed Emperor series, in which Conn Iggulden brilliantly interweaves history and adventure to recreate the astonishing life of Julius Caesar -- an epic tale of ambition and rivalry, bravery and betrayal, from an outstanding new voice in historical fiction. The young Caesar must overcome enemies on land and at sea to become a battle-hardened leader -- in the spectacular new novel from the bestselling author of The Gates of Rome. Forced to flee Rome, Julius Caesar is serving on board a war galley in the dangerous waters of the Mediterranean and rapidly gaining a fearsome reputation. But no sooner has he had a memorable victory than his ship is captured by pirates and he is held to ransom. Abandoned on the north African coast after hard months of captivity, he begins to gather a group of recruits that he will eventually forge into a unit powerful enough to gain vengeance on his...13,99 £*Shipping: 2,99 £Secure redirect to the provider
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Penguin Books Conn Iggulden Series 3 Books Collection Set - Darien, Shiang and DunstanConn Iggulden Series 3 Books Collection Set Shiang In Shiang, the young king rules without dissent. Swordsmen stand watch on every corner, looking for the first sign of rebellion. Yet in one swift move, order is overturned. The balance of centuries is undone in the sudden spill of blood - and in the darkness, something terrible returns to Shiang. Darien The city of Darien lies at the heart of a dying empire. Twelve families race for a throne soon to be made vacant - by murder or civil war. Into this fevered, hungry city come six strangers: An orphan and an old swordsman. A hunter and a pitiless killer. A young thief and a cynical chancer. Dunstan Tenth century England: a divided and broken country of misrule. Yet King Athelstan, grandson of Alfred the Great, seeks to unite the kingdom under one crown. By his side is Dunstan of Glastonbury - priest, soldier, visionary and, some insist, traitor - whose task is to steward seven kings through fire, war, murder and fury to see Athelstan's dream come true. But what stain will it leave on his mortal soul?12,99 £*Shipping: 2,99 £Secure redirect to the provider
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CONN & C. F. Iggulden Novels 3 Book Collection Set - Fiction - Paperback Penguin Random HouseTitles In The Set: 1. Darien 2. Shiang 3. Dunstan Description: Darien The city of Darien lies at the heart of a dying empire. Twelve families race for a throne soon to be made vacant - by murder or civil war. Into this fevered, hungry city come six strangers: An orphan and an old swordsman. A hunter and a pitiless killer. A young thief and a cynical chancer. As the sun sinks the city will know no slumber. For long dormant passions have awoken. Fortunes will be won and lost. Lives will be staked and claimed. And a story long waiting to be told will catch fire in the telling . . . Shiang TWO ANCIENT CITIES. ONE FINAL WAR. In Shiang, the young king rules without dissent. Swordsmen stand watch on every corner, looking for the first sign of rebellion. Yet in one swift move, order is overturned. The balance of centuries is undone in the sudden spill of blood - and in the darkness, something terrible returns to Shiang . . . Far to the west, four Shiang masters approach the city walls of Darien. The sword saint and his companions have crossed a continent to bring an old man home for punishment. And they will not be denied, even if the whole city stands in their way . . . Dunstan 'I have broken my vows. I have murdered innocents. I have trod down the soil over their dead face with my bare heels, and only the moon as witness. I have loved a woman and she ruined me. I have loved a king and yet I ruined him.' The year is 937. England is a nation divided, ruled by minor kings and Viking lords. Each vies for land and power. The Wessex king Æthelstan, grandson of Alfred the Great, is readying himself to throw a spear into the north. Behind him stands Dunstan, the man who will control the destiny of the next seven kings of England, and the fate of an entire nation. Welcome to the original game for the English throne. Dimensions of this Set: Length: 18cm Width: 11cm Height: 7.2cm12,99 £*Shipping: 2,99 £Secure redirect to the provider
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Conqueror and Emperror Series by Conn Iggulden 10 Books Collection Set - Fiction - Paperback HarperCollins PublishersTile in this set: Conqueror Series 1. Conqueror 2. Wolf of the Plains 3. Lords of the Bow 4. Empire of Silver 5. Bones of the Hills Emperor Series 6. Emperor - The Field of Swords 7. Emperor: The Blood of Gods 8. Emperor - The Gates of Rome 9. Emperor - The Death of Kings 10. Emperor - The Gods of War Description: Wolf of the Plains The first book in the bestselling Conqueror series featuring Genghis Khan and his descendants. 'I am the land and the bones of the hills. I am the winter.' Temujin, the second son of the khan of the Wolves tribe, was only eleven when his father died in an ambush. His family were thrown out of the tribe and left alone, without food or shelter, to starve to death on the harsh Mongolian plains. It was a rough introduction to his life, to a sudden adult world, but Temujin survived, learning to combat natural and human threats. A man, a small family, without a tribe was always at risk but he gathered other outsiders to him, creating a new tribal identity. It was during some of his worst times that the image of uniting the warring tribes and bringing the silver people together came to him. He will become the Khan of the sea of grass, Genghis. Lords of the Bow The action-packed second novel in the No. 1 bestselling Conqueror series, bringing to the epic story of Genghis Khan brilliantly to life. The gathering of the tribes of the Mongols has been a long time in coming but finally, triumphantly, Temujin of the Wolves, Genghis Khan, is given the full accolade of the overall leader and their oaths. Now he can begin to meld all the previously warring people into one army, one nation. But the task Genghis has set himself and them is formidable. He is determined to travel to the land of the long-time enemy, the Chin and attack them there. The distances and terrain-the wide deserts, the impenetrable mountains-make it a difficult venture even for the legendary Mongolian speed of movement, but the greatest problem is that of the complex fortifications, a way of fighting wars of a settled urban population which the nomadic Mongolians had never come across. Finding ways to tackle that and keeping his tribes together in a strange environment presents another new and exciting challenge for Genghis Khan. Not only must Genghis succeed in this incredible campaign, but he must also reconcile the restless factions among his own generals, mediate between his ambitious brothers and cope with his own reactions to his growing sons. The young warrior has become a notable and victorious military commander of thousands: he must now learn to become a great leader of peoples of many different races and religions. Lords of the Bow is a deeply satisfying novel. It is epic in scope, convincing, and fascinating in the narration of an extraordinary story. Above all Genghis Khan continues to dominate the scene as he matures from the young boy of Wolf of the Plains to the great Conqueror. Bones of the Hill The third novel in the No. 1 bestselling Conqueror...26,95 £*Shipping: 2,99 £Secure redirect to the provider
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What is the relationship between marketing tools and marketing strategy?
Marketing tools are the tactics and techniques used to execute a marketing strategy. They are the specific methods and channels used to reach and engage with the target audience, such as social media, email marketing, and advertising. The marketing strategy, on the other hand, is the overall plan or approach that outlines the goals and objectives of the marketing efforts, as well as the target audience and positioning. The marketing tools are the means by which the marketing strategy is implemented and executed, and they are chosen based on the specific goals and objectives outlined in the marketing strategy. In essence, the marketing tools are the practical applications of the marketing strategy. **
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What is an inconsistent marketing mix strategy?
An inconsistent marketing mix strategy occurs when the elements of the marketing mix, such as product, price, promotion, and place, are not aligned or working together cohesively. This can lead to confusion among consumers, as the messaging and positioning of the brand may be unclear or contradictory. Inconsistent marketing mix strategies can also result in wasted resources and missed opportunities for reaching the target audience effectively. It is important for businesses to ensure that all elements of the marketing mix are aligned and support the overall marketing objectives to achieve success. **
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What is the difference between a marketing strategy and a communication strategy?
A marketing strategy is a comprehensive plan that outlines an organization's overall approach to promoting and selling its products or services. It includes elements such as target market analysis, competitive positioning, pricing, and distribution. On the other hand, a communication strategy is a subset of the marketing strategy that focuses specifically on how the organization will communicate with its target audience. This includes messaging, channels, and tactics to effectively reach and engage customers. In essence, a communication strategy is a more specific and tactical aspect of the broader marketing strategy. **
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What is the difference between a marketing goal and a marketing strategy?
A marketing goal is a broad, overarching objective that a company aims to achieve, such as increasing brand awareness or driving sales. On the other hand, a marketing strategy is a detailed plan outlining how the company will achieve those goals. It involves specific tactics, channels, and actions that will be implemented to reach the desired outcomes. In essence, the goal is the destination, while the strategy is the roadmap to get there. **
How reliable are digital marketing agencies?
The reliability of digital marketing agencies can vary depending on the agency itself. Some agencies have a proven track record of delivering successful results for their clients, while others may not be as reliable. It is important to do thorough research, read reviews, and ask for case studies before choosing a digital marketing agency to ensure they have the expertise and experience to meet your specific needs. Communication and transparency are also key factors in determining the reliability of a digital marketing agency. **
What does customer service mean in retail?
Customer service in retail refers to the assistance and support provided to customers before, during, and after their purchase. It involves helping customers find products, answering their questions, addressing any concerns or issues they may have, and ensuring their overall satisfaction with their shopping experience. Good customer service in retail is essential for building customer loyalty, increasing sales, and creating a positive reputation for the store. **
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HARPERCOLLINS Conn Iggulden Emperor And Conqueror Series 10 Books Collection SetTitles in this Set: Wolf of the Plains Lords of the Bow Bones of the Hill Empire of Silver Conqeuror The Field of Swords The Death of Kings The Gates of Rome The Gods of War The Blood of Gods Description: Wolf of the Plains The first book in the bestselling Conqueror series featuring Genghis Khan and his descendants. 'I am the land and the bones of the hills. I am the winter.' Temujin, the second son of the khan of the Wolves tribe, was only eleven when his father died in an ambush.His family were thrown out of the tribe and left alone, without food or shelter, to starve to death on the harsh Mongolian plains. It was a rough introduction to his life, to a sudden adult world, but Temujin survived, learning to combat natural and human threats. A man, a small family, without a tribe was always at risk but he gathered other outsiders to him, creating a new tribal identity. It was during some of his worst times that the image of uniting the warring tribes and bringing the silver people together came to him. He will become the khan of the sea of grass, Genghis. Lords of the Bow The action-packed second novel in the No. 1 bestselling Conqueror series, bringing to the epic story of Genghis Khan brilliantly to life The gathering of the tribes of the Mongols has been a long time in coming but finally, triumphantly, Temujin of the Wolves, Genghis Khan, is given the full accolade of the overall leader and their oaths. Now he can begin to meld all the previously warring people into one army, one nation. But the task Genghis has set himself and them is formidable. He is determined to travel to the land of the long-time enemy, the Chin and attack them there. The distances and terrain-the wide deserts, the impenetrable mountains-make it a difficult venture even for the legendary Mongolian speed of movement, but the greatest problem is that of the complex fortifications, a way of fighting wars of a settled urban population which the nomadic Mongolians had never come across. Finding ways to tackle that and keeping his tribes together in a strange environment presents another new and exciting challenge for Genghis Khan. Not only must Genghis succeed in this incredible campaign, but he must also reconcile the restless factions among his own generals, mediate between his ambitious brothers and cope with his own reactions to his growing sons. The young warrior has become a notable and victorious military commander of thousands: he must now learn to become a great leader of peoples of many different races and religions. Lords of the Bow is a deeply satisfying novel. It is epic in scope, convincing, and fascinating in the narration of an extraordinary story. Above all Genghis Khan continues to dominate the scene as he matures from the young boy of Wolf of the Plains to the great Conqueror. Bones of the Hill The third novel in the No. 1 bestselling Conqueror series, following the life and adventures of the mighty Genghis Khan and his descendants Genghis Khan has...32,99 £*Shipping: 2,99 £Secure redirect to the provider
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Conqueror Series by Conn Iggulden 5 Books Collection Set - Fiction - Paperback HarperCollins PublishersTitles in This Set: 1. Wolf of the Plains 2. Lords of the Bow 3. Bones of the Hill 4. Empire of Silver 5. Conqueror Description: Wolf of the Plains The first book in the bestselling Conqueror series featuring Genghis Khan and his descendants. 'I am the land and the bones of the hills. I am the winter.' Temujin, the second son of the khan of the Wolves tribe, was only eleven when his father died in an ambush. His family were thrown out of the tribe and left alone, without food or shelter, to starve to death on the harsh Mongolian plains. It was a rough introduction to his life, to a sudden adult world, but Temujin survived, learning to combat natural and human threats. A man, a small family, without a tribe was always at risk but he gathered other outsiders to him, creating a new tribal identity. It was during some of his worst times that the image of uniting the warring tribes and bringing the silver people together came to him. He will become the Khan of the sea of grass, Genghis. Lords of the Bow The action-packed second novel in the No. 1 bestselling Conqueror series, bringing to the epic story of Genghis Khan brilliantly to life. The gathering of the tribes of the Mongols has been a long time in coming but finally, triumphantly, Temujin of the Wolves, Genghis Khan, is given the full accolade of the overall leader and their oaths. Now he can begin to meld all the previously warring people into one army, one nation. But the task Genghis has set himself and them is formidable. He is determined to travel to the land of the long-time enemy, the Chin and attack them there. The distances and terrain-the wide deserts, the impenetrable mountains-make it a difficult venture even for the legendary Mongolian speed of movement, but the greatest problem is that of the complex fortifications, a way of fighting wars of a settled urban population which the nomadic Mongolians had never come across. Finding ways to tackle that and keeping his tribes together in a strange environment presents another new and exciting challenge for Genghis Khan. Not only must Genghis succeed in this incredible campaign, but he must also reconcile the restless factions among his own generals, mediate between his ambitious brothers and cope with his own reactions to his growing sons. The young warrior has become a notable and victorious military commander of thousands: he must now learn to become a great leader of peoples of many different races and religions. Lords of the Bow is a deeply satisfying novel. It is epic in scope, convincing, and fascinating in the narration of an extraordinary story. Above all Genghis Khan continues to dominate the scene as he matures from the young boy of Wolf of the Plains to the great Conqueror. Bones of the Hill The third novel in the No. 1 bestselling Conqueror series, following the life and adventures of the mighty Genghis Khan and his descendants Genghis Khan has fulfilled his dream of uniting the many warring tribes of his lands into one great...14,75 £*Shipping: 2,99 £Secure redirect to the provider
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Emperor Series by Conn Iggulden 5 Books Collection Set - Fiction - Paperback HarperCollins PublishersTitles in This Set: 1. The Blood of Gods 2. The Field of Swords 3. The Death of Kings 4. The Gates of Rome 5. The Gods of War Description: The Field of Swords The third volume in the acclaimed Emperor series, in which Conn Iggulden brilliantly interweaves history and adventure to recreate the astonishing life of Julius Caesar -- an epic tale of ambition and rivalry, bravery and betrayal, from an outstanding new voice in historical fiction. THE GATES OF ROME, THE DEATH OF KINGS and now THE FIELD OF SWORDS tell the powerful, dramatic story of the friendship and enmity between the two men who ruled the Roman world. Following the defeat of the Spartacus rebellion, Julius Caesar and Marcus Brutus, who have been sent to run the Roman colonies in Spain, return to challenge powerful senators to become one of the Consuls of Rome. Political opposition, family quarrels, armed rebellions and corruption make this a highly contemporary scene, fuelled by the intrigue of the major characters, who are now developing as full adults. As he takes the legions north into mighty battles with the Gallic tribes, the imperious stand of Caesar and the leadership of his men, his new friendships with fellow leaders and his overwhelming ambition, begin to separate him from Brutus, the great swordsman and warrior. Their long friendship reveals ominous cracks under the strain. Although the Gallic conquests lead to Caesar's triumphal entry into Britain, the victories on the battlefield cause political rivalries at home, and ultimately the famous choice is presented to Caesar and Marcus Brutus. They must choose whether to cross the Rubicon -- together or singly -- and to take the fight to Rome itself. Conn Iggulden is a brilliant storyteller. Characters jostle for space in the crowded streets, on the battlefields and in the corridors of the Senate. The friendship and rivalry between Caesar and Brutus provides compelling reading. Each book in the EMPEROR series causes readers to return to the previous novel, and ensures they also look forward hugely to the next. The Death of Kings The second volume in the acclaimed Emperor series, in which Conn Iggulden brilliantly interweaves history and adventure to recreate the astonishing life of Julius Caesar -- an epic tale of ambition and rivalry, bravery and betrayal, from an outstanding new voice in historical fiction. The young Caesar must overcome enemies on land and at sea to become a battle-hardened leader -- in the spectacular new novel from the bestselling author of The Gates of Rome. Forced to flee Rome, Julius Caesar is serving on board a war galley in the dangerous waters of the Mediterranean and rapidly gaining a fearsome reputation. But no sooner has he had a memorable victory than his ship is captured by pirates and he is held to ransom. Abandoned on the north African coast after hard months of captivity, he begins to gather a group of recruits that he will eventually forge into a unit powerful enough to gain vengeance on his...13,99 £*Shipping: 2,99 £Secure redirect to the provider
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Penguin Books Conn Iggulden Series 3 Books Collection Set - Darien, Shiang and DunstanConn Iggulden Series 3 Books Collection Set Shiang In Shiang, the young king rules without dissent. Swordsmen stand watch on every corner, looking for the first sign of rebellion. Yet in one swift move, order is overturned. The balance of centuries is undone in the sudden spill of blood - and in the darkness, something terrible returns to Shiang. Darien The city of Darien lies at the heart of a dying empire. Twelve families race for a throne soon to be made vacant - by murder or civil war. Into this fevered, hungry city come six strangers: An orphan and an old swordsman. A hunter and a pitiless killer. A young thief and a cynical chancer. Dunstan Tenth century England: a divided and broken country of misrule. Yet King Athelstan, grandson of Alfred the Great, seeks to unite the kingdom under one crown. By his side is Dunstan of Glastonbury - priest, soldier, visionary and, some insist, traitor - whose task is to steward seven kings through fire, war, murder and fury to see Athelstan's dream come true. But what stain will it leave on his mortal soul?12,99 £*Shipping: 2,99 £Secure redirect to the provider
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What is Ferrero's marketing strategy?
Ferrero's marketing strategy focuses on creating emotional connections with consumers through storytelling and nostalgia. They emphasize the quality and premium nature of their products, using a combination of traditional and digital marketing channels to reach their target audience. Ferrero also leverages partnerships with popular brands and influencers to increase brand visibility and engagement. Overall, their strategy revolves around building brand loyalty and trust among consumers. **
-
What is the difference between marketing measures and marketing strategy?
Marketing measures refer to the specific tactics and actions that a company takes to promote its products or services, such as advertising, social media campaigns, or sales promotions. These measures are the specific activities that are implemented to achieve the company's marketing goals. On the other hand, marketing strategy refers to the overall plan or approach that guides the company's marketing efforts. It involves identifying the target market, understanding customer needs, and determining how the company will position its products or services in the market. In essence, marketing measures are the specific actions taken to implement the marketing strategy. **
-
What is the relationship between marketing tools and marketing strategy?
Marketing tools are the tactics and techniques used to execute a marketing strategy. They are the specific methods and channels used to reach and engage with the target audience, such as social media, email marketing, and advertising. The marketing strategy, on the other hand, is the overall plan or approach that outlines the goals and objectives of the marketing efforts, as well as the target audience and positioning. The marketing tools are the means by which the marketing strategy is implemented and executed, and they are chosen based on the specific goals and objectives outlined in the marketing strategy. In essence, the marketing tools are the practical applications of the marketing strategy. **
-
What is an inconsistent marketing mix strategy?
An inconsistent marketing mix strategy occurs when the elements of the marketing mix, such as product, price, promotion, and place, are not aligned or working together cohesively. This can lead to confusion among consumers, as the messaging and positioning of the brand may be unclear or contradictory. Inconsistent marketing mix strategies can also result in wasted resources and missed opportunities for reaching the target audience effectively. It is important for businesses to ensure that all elements of the marketing mix are aligned and support the overall marketing objectives to achieve success. **
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CONN & C. F. Iggulden Novels 3 Book Collection Set - Fiction - Paperback Penguin Random HouseTitles In The Set: 1. Darien 2. Shiang 3. Dunstan Description: Darien The city of Darien lies at the heart of a dying empire. Twelve families race for a throne soon to be made vacant - by murder or civil war. Into this fevered, hungry city come six strangers: An orphan and an old swordsman. A hunter and a pitiless killer. A young thief and a cynical chancer. As the sun sinks the city will know no slumber. For long dormant passions have awoken. Fortunes will be won and lost. Lives will be staked and claimed. And a story long waiting to be told will catch fire in the telling . . . Shiang TWO ANCIENT CITIES. ONE FINAL WAR. In Shiang, the young king rules without dissent. Swordsmen stand watch on every corner, looking for the first sign of rebellion. Yet in one swift move, order is overturned. The balance of centuries is undone in the sudden spill of blood - and in the darkness, something terrible returns to Shiang . . . Far to the west, four Shiang masters approach the city walls of Darien. The sword saint and his companions have crossed a continent to bring an old man home for punishment. And they will not be denied, even if the whole city stands in their way . . . Dunstan 'I have broken my vows. I have murdered innocents. I have trod down the soil over their dead face with my bare heels, and only the moon as witness. I have loved a woman and she ruined me. I have loved a king and yet I ruined him.' The year is 937. England is a nation divided, ruled by minor kings and Viking lords. Each vies for land and power. The Wessex king Æthelstan, grandson of Alfred the Great, is readying himself to throw a spear into the north. Behind him stands Dunstan, the man who will control the destiny of the next seven kings of England, and the fate of an entire nation. Welcome to the original game for the English throne. Dimensions of this Set: Length: 18cm Width: 11cm Height: 7.2cm12,99 £*Shipping: 2,99 £Secure redirect to the provider
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Conqueror and Emperror Series by Conn Iggulden 10 Books Collection Set - Fiction - Paperback HarperCollins PublishersTile in this set: Conqueror Series 1. Conqueror 2. Wolf of the Plains 3. Lords of the Bow 4. Empire of Silver 5. Bones of the Hills Emperor Series 6. Emperor - The Field of Swords 7. Emperor: The Blood of Gods 8. Emperor - The Gates of Rome 9. Emperor - The Death of Kings 10. Emperor - The Gods of War Description: Wolf of the Plains The first book in the bestselling Conqueror series featuring Genghis Khan and his descendants. 'I am the land and the bones of the hills. I am the winter.' Temujin, the second son of the khan of the Wolves tribe, was only eleven when his father died in an ambush. His family were thrown out of the tribe and left alone, without food or shelter, to starve to death on the harsh Mongolian plains. It was a rough introduction to his life, to a sudden adult world, but Temujin survived, learning to combat natural and human threats. A man, a small family, without a tribe was always at risk but he gathered other outsiders to him, creating a new tribal identity. It was during some of his worst times that the image of uniting the warring tribes and bringing the silver people together came to him. He will become the Khan of the sea of grass, Genghis. Lords of the Bow The action-packed second novel in the No. 1 bestselling Conqueror series, bringing to the epic story of Genghis Khan brilliantly to life. The gathering of the tribes of the Mongols has been a long time in coming but finally, triumphantly, Temujin of the Wolves, Genghis Khan, is given the full accolade of the overall leader and their oaths. Now he can begin to meld all the previously warring people into one army, one nation. But the task Genghis has set himself and them is formidable. He is determined to travel to the land of the long-time enemy, the Chin and attack them there. The distances and terrain-the wide deserts, the impenetrable mountains-make it a difficult venture even for the legendary Mongolian speed of movement, but the greatest problem is that of the complex fortifications, a way of fighting wars of a settled urban population which the nomadic Mongolians had never come across. Finding ways to tackle that and keeping his tribes together in a strange environment presents another new and exciting challenge for Genghis Khan. Not only must Genghis succeed in this incredible campaign, but he must also reconcile the restless factions among his own generals, mediate between his ambitious brothers and cope with his own reactions to his growing sons. The young warrior has become a notable and victorious military commander of thousands: he must now learn to become a great leader of peoples of many different races and religions. Lords of the Bow is a deeply satisfying novel. It is epic in scope, convincing, and fascinating in the narration of an extraordinary story. Above all Genghis Khan continues to dominate the scene as he matures from the young boy of Wolf of the Plains to the great Conqueror. Bones of the Hill The third novel in the No. 1 bestselling Conqueror...26,95 £*Shipping: 2,99 £Secure redirect to the provider
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The Nero Trilogy by Conn Iggulden 3 Books Collection Set - Fiction - Paperback/Hardback Penguin Random HouseTitles in this Set: 1. Nero 2. Tyrant 3. Inferno (Hardback) Description: Nero Ancient Rome, AD 37 The fate of a dynasty hangs in the balance. Into this fevered forum, Agrippina, granddaughter of Emperor Augustus, gives birth to a son: Nero. Imperial blood courses through their veins but will offer no protection. If they are to survive amongst tyrants, they must learn to walk a razor's edge. Agrippina knows all too well that darkness and power plays of Machiavellian proportions lie at the empire's shadowy heart. She faces soldiers, senators, rivals, silver-tongued pretenders, each vying for position. But even in her darkest moments, Agrippina sees the glint of opportunity. She will shape this boy into Rome itself - the one all must kneel before. But first, mother and son must survive . . . Tyrant Ancient Rome, AD 50 The boy Nero lives. His mother Agrippina has married her way to power, tangling the Emperor Claudius in her skirts. The emperor may have a son and heir of his own, but Agrippina sees no obstacles to her ambition. Rome is a path through a marsh, lit by torches. Those who walk it are always one step from disaster – and the road itself is treacherous, slippery with blood. Claudius may have the world at his feet, but he has Agrippina in his bed. Inferno (Hardback) AD 60. Nero Claudius Caesar is Emperor. He is feared for his temper. He is known to be intoxicated by the power he wields. And why not? The Roman Empire stretches from the wilds of Britain to the deserts of Parthia. Nero is god of all he surveys. Yet dangerous traitors lie close at hand. Generals commanding legions. Senators whispering in corridors. The people cheer in the circus – but curse him in the streets. As word of Nero’s cruelties and corruption spreads, they spark trouble in the north – Queen Boudicca revolts – and the ever unruly Gauls rebel. Nero's empire is aflame. Rome – his city – is a tinderbox. Perhaps it is time for a cleansing fire. But no one, not even an emperor, can escape its touch . . .26,99 £*Shipping: 2,99 £Secure redirect to the provider
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Wars of the Roses Series By Conn Iggulden 4 Books Collection Set - Fiction - Paperback Penguin Random HouseTitles in this set: 1. Trinity 2. Bloodline 3. Stormbird 4. Ravenspur Description: Trinity 1454: King Henry VI has remained all but exiled in Windsor Castle, struck down by his illness for over a year, his eyes vacant, his mind a blank. His fiercely loyal wife and Queen, Margaret of Anjou, safeguards her husband's interests, hoping that her son Edward will one day know the love of his father. Richard Duke of York, Protector of the Realm, extends his influence throughout the kingdom with each month that Henry slumbers. The Earls of Salisbury and Warwick make up a formidable trinity with Richard, and together they seek to break the support of those who would raise their colours in the name of Henry and his Queen. But when the King unexpectedly recovers his senses and returns to London to reclaim his throne, the balance of power is once again thrown into turmoil. The clash of the Houses of Lancaster and York will surely mean a war to tear England apart . . . Bloodline King Henry VI is still held prisoner. His Lancastrian Queen rides south with an army of victorious northerners, accompanied by painted warriors from the Scottish Highlands. With the death of York, Margaret and her army seem unstoppable. Yet in killing the father, Margaret has unleashed the sons. Edward of March, now Duke of York, proclaims himself England's rightful king. Through blood and treason, through broken men and vengeful women, brother shall confront brother, king shall face king. Two men can always claim a crown. But only one can keep it . . . Stormbird King Henry V - the great Lion of England - is dead. It's up to his son to take the throne, but frail in body and mind, he is dependent on his supporters to run his kingdom. Richard, Duke of York, believes that without a strong king England will fall. And as the threat from France grows, and rebellion on home soil spreads, his fears seem justified. Who can save the throne? Who will defend the kingdom? Ravenspur England, 1470. A divided kingdom cannot stand. King Edward of York has been driven out of England. Queen Elizabeth and her children tremble in sanctuary at Westminster Abbey. The House of Lancaster has won the crown, but York will not go quietly. Desperate to reclaim his throne, Edward lands at Ravenspur with a half-drowned army and his brother Richard at his side. Every hand is against them, every city gate is shut, yet the brothers York go on the attack. But neither sees that their true enemy is Henry Tudor, now grown into a man. As the Red Dragon - 'the man of destiny' - his claim to the throne leads to Bosworth Field and a battle that will call an end to the Wars of the Roses . . .28,99 £*Shipping: 2,99 £Secure redirect to the provider
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* All prices are inclusive of VAT and, if applicable, plus shipping costs. The offer information is based on the details provided by the respective shop and is updated through automated processes. Real-time updates do not occur, so deviations can occur in individual cases. ** Note: Parts of this content were created by AI.